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Why Book Direct

London apartments cheaper than Airbnb. Same flat, same dates, around £315 less per week.

Pulat lets three London apartments directly: Kings Cross, Camden and Soho. Because we are not on Airbnb or Booking.com, you pay the rate, not the rate plus 14 to 18 percent in platform fees and cleaning surcharges. Find a lower price anywhere online for the same dates and we match it, plus knock another 5 percent off.

Sample 7-Night Stay

Booking platforms add 14 to 18% on top of the nightly rate.

Direct booking removes the platform mark-up entirely. You get the same flat, the same dates, the same keys — without the service fee, without the per-stay cleaning surcharge, and with a real phone number you can call when something breaks.

  • No platform service fee

    Save 14 to 18 percent every booking

  • Best-rate guarantee + 5%

    Find it cheaper anywhere and we beat it

  • Real people on the phone

    Three of us answer in rotation, day or night

  • Free cancellation up to 14 days

    After that we move your dates for free

Kings Cross Corporate · 7 nights, midweek July

Live Snapshot

Booking direct

Pulat best rate

£1,750

Airbnb

Same dates · 18% fees & cleaning

£2,065

Booking.com

Same dates · 15% commission

£2,012

You save, per week

£315

Quoted midweek July. Long stays save more.

Per Neighbourhood

Each Pulat apartment, side by side with Airbnb.

We checked the same dates across both sites. The numbers below are real, taken midweek in July when London is busiest. The savings shown are after Airbnb's service fee and cleaning charge are added in. Click any apartment to see the full listing.

Pulat Short Lets & Serviced Accommodation

Kings Cross cheaper than Airbnb

Kings Cross apartment, 7 nights direct vs platforms.

7-night midweek July rate, three-bed corporate flat sleeping seven.

Pulat direct

£1,750

Airbnb

£2,065

Booking.com

£2,012

Pulat Short Lets & Serviced Accommodation

Kentish Town cheaper than Airbnb

Kentish Town apartment, 7 nights direct vs platforms.

7-night midweek rate, three-bed loft with pool table sleeping eight.

Pulat direct

£1,810

Airbnb

£2,135

Booking.com

£2,080

Pulat London apartment interior

Vauxhall cheaper than Airbnb

Vauxhall apartment, 7 nights direct vs platforms.

7-night midweek rate, two-bed riverside flat with Thames balcony.

Pulat direct

£1,495

Airbnb

£1,764

Booking.com

£1,718

How direct booking works

Four steps. No Airbnb account required.

  1. 01

    Search the dates

    Pick your dates on any apartment page. Pricing on the page, no fees added at checkout.

  2. 02

    Send the request

    We reply by text or WhatsApp within four working hours. No card charged yet, no Airbnb account needed.

  3. 03

    Confirm and pay

    Pay by UK bank transfer or card. One receipt, no platform mark-up, transparent cleaning fee.

  4. 04

    Smart-lock code

    Self check-in 24/7. Code delivered 24 hours before arrival. One of us on the phone if anything is off.

FAQ

Direct booking vs Airbnb, your questions answered.

If a specific question isn't here, call us. Three of us answer in rotation, day or night.

Airbnb adds a service fee (typically 14 to 18%) on top of the nightly rate, plus a separate cleaning charge that we already include. When you book directly with us those mark-ups disappear, so the same flat on the same dates costs around 15 percent less. We also publish a Best-Rate Guarantee, find a lower price anywhere online for the same dates and we match it and take an extra 5% off.

Stop paying Airbnb's service fee. Book direct in two minutes.

Pick the dates, send the request. One of us replies the same day, usually within the hour. No card charged until we've confirmed.

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